MANAGE YOUR WEBSITE AS PER GOOGLE SEO UPDATE

After Google Panda and Google Penguin, there are many many websites coming down in ranking. Because the websites are not fit enough to maintain the Penguin and Panda updates. Some of the points which are very important to maintain to hold up your website's ranking.

Google Page Ranking

• Contain fresh and unique contents for you websites. It is very important not to make any duplicate content in the website.
• Use deep links to your pages with hyperlink your keywords and other impotent contents.
• Generate back links from multiple sources.
• Use fresh images with proper tags. Fresh and unique images are good for ranking.
• Use social media buttons like Facebook, G+, tweeter etc at your website. Having strong social signals helps Google assign authority to your site.
• Keep updating your website contents at least twice a month, specially the meta tag contents.
• Video optimization can also be very useful for your website.

NEW PLANS OF TWEETER SEARCH

Tweeter is the most common socal networking site today. A huge percentage of people uses tweeter daily not only for the personal use but also in use of seo or smo. There are many third party tweeter tools in the market which are getting advantages from tweeter. Different search engines generally don't use to crawl the links from tweets, they only crawl the texts only. But now tweeter are thinking to change their search and wants to make it advance. Tweeter is now planning in such way by which links will be crawled too with the tweets. It will give the user a better experiance in case of tweeter search. Tweeter is now planning for indexing the links and reputation ranking systems for tweets as well as retweets. Hope this new ideas will give the viewers and users a better and usefull experiance of useing tweeter and managing the own online reputation.

NEW LOOK OF GOOGLE LOCAL BUSINESS LISTINGS

New looks of google local business listing

Promote business listings are very much important for your business. By "Google Place" you can place your business very easily. Some easy steps are there to do so.

• Visit "Google Places".
• Submit your listing with all the information like contact no, address, website address, pictures etc.
• Verify the information by using suitable option.
• Wait for the listing to appear. It will take a few days.

In recent days the look of Goggle local business listing has been changed. It is also integrated in Google + too. A new system is launched named "Zagat Rating System", by which the new look of the Google business listing is improved. This "Zagat Rating System" is usually used in hotels where the customers use to rate the quality of service, food and others. This system is now applied to the Google business listings too. 30 points are there to score maximum in "Zagat Rating System", but Google is not displaying the Zagat score sheet, displaying only the total review score which includes the reviews of quality, appeal and service ratings.

 

HYPERLINK YOUR IMAGES

 A frequent mistake which many of the designers make usually causes a lot. Anchor text is vital in SEO and when your links lack anchor text, this is not good. It is true that for menu items and other page elements, it is much easier to use an image than text because with text you can never be sure it will display correctly on users' screens, but since this is impacting your site's rankings in a negative way, you should sacrifice beauty for functionality.

Using the image in the right position is also very important. Generally top right position is the best position to use a image in the content. It's good to see the image at the top right position as well as it will be visible easyer for the viewer. Put hyperlink on it and make your article SEO friendly.  

USES OF DOING SEO FOR YOUR WEBSITES

• Brand awareness – A web site having a high ranking means more people see the name of the company and become familiar with the company and its products, even if they haven’t made a purchase.
• Targeted traffic – Search engine optimisation brings paying customers to your door step. The customers that SEO bring you are long for your products/services as they have entered your websites keywords/phrases into the search engines.
• Long term cost benefit – unlike PPC once you have achieved a good ranking for a specific keyword you will not pay for the traffic it generates.  Although it has a higher entry cost, long term, its very cost effective.
• Brand credibility – There is a higher level of brand trust when a visitor finds you organically. They are more likely to bookmark your site, spend more time reading your site and return as a customer. This can be different from PPC where a visitor may impulse buy once.
• Your competitors – Keeping ahead of your competition in the organic search results can help boost the perceived position of your company in your marketplace.