USES OF DOING SEO FOR YOUR WEBSITES

• Brand awareness – A web site having a high ranking means more people see the name of the company and become familiar with the company and its products, even if they haven’t made a purchase.
• Targeted traffic – Search engine optimisation brings paying customers to your door step. The customers that SEO bring you are long for your products/services as they have entered your websites keywords/phrases into the search engines.
• Long term cost benefit – unlike PPC once you have achieved a good ranking for a specific keyword you will not pay for the traffic it generates.  Although it has a higher entry cost, long term, its very cost effective.
• Brand credibility – There is a higher level of brand trust when a visitor finds you organically. They are more likely to bookmark your site, spend more time reading your site and return as a customer. This can be different from PPC where a visitor may impulse buy once.
• Your competitors – Keeping ahead of your competition in the organic search results can help boost the perceived position of your company in your marketplace.