A
frequent mistake which many of the designers make usually causes a
lot. Anchor text is vital in SEO and when your links lack anchor
text, this is not good. It is true that for menu items and other page
elements, it is much easier to use an image than text because with
text you can never be sure it will display correctly on users'
screens, but since this is impacting your site's rankings in a
negative way, you should sacrifice beauty for functionality.
Using
the image in the right position is also very important. Generally top
right position is the best position to use a image in the content.
It's good to see the image at the top right position as well as it
will be visible easyer for the viewer. Put hyperlink on it and
make your article SEO friendly.
- Brand awareness – A web site having a high ranking
means more people see the name of the company and become familiar with
the company and its products, even if they haven’t made a purchase.
- Targeted traffic – Search engine optimisation
brings paying customers to your door step. The customers that SEO bring
you are long for your products/services as they have entered your
websites keywords/phrases into the search engines.
- Long term cost benefit – unlike PPC once you have
achieved a good ranking for a specific keyword you will not pay for the
traffic it generates. Although it has a higher entry cost, long term,
its very cost effective.
- Brand credibility – There is a higher level of
brand trust when a visitor finds you organically. They are more likely
to bookmark your site, spend more time reading your site and return as a
customer. This can be different from PPC where a visitor may impulse
buy once.
- Your competitors – Keeping ahead of your
competition in the organic search results can help boost the perceived
position of your company in your marketplace.
